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To counterprogram against its more established VHF rivals, channel 32 offered older cartoons, older off-network sitcoms, documentaries, drama series, westerns and live sporting events; although, it easily trailed its biggest competitor, WGN-TV (channel 9, formerly a CW affiliate, now again as an independent station), in the ratings among Chicago's independent stations. Beginning in 1978, WFLD signed on daily before a.m.In 1975, WFLD acquired the local syndication rights to The Brady Bunch and The Partridge Family; two years later in 1977, the station won the rights to a stronger slate of cartoons such as Woody Woodpecker and Tom and Jerry.The show was revived on WCIU-TV (channel 26) when it became an English-language independent station in December 1994, and has aired there locally ever since, and began to be broadcast nationally on Me TV in April 2011.Field Enterprises sold controlling interest in WFLD to Kaiser Broadcasting in May 1972.Incidentally, the year prior in 1981, the Field brothers sought a prospective buyer for WFLD in the event that the company would be put up for sale.While WFLD was the leading independent station in Chicago at the time, most of the companies that were interested in buying WFLD were only willing to pay about half the amount that Field wanted for the station (at least 0 million, compared to the approximately million that the most expensive UHF stations went for).The station first signed on the air on January 4, 1966, as an independent station.WFLD was founded by a joint venture of the parties that each competed individually for the license and construction permit to operate on UHF channel 32.
The deal ultimately fell through nearly one year later in February 1970; WFLD was noteworthy for being the longtime home of the local B-movie program Svengoolie.WFLD scored no big ticket program acquisitions in 1980 or 1981; however, in 1982, the station won the local syndication rights to popular series such as Three's Company, Taxi and Mork and Mindy.In 1982, Field Enterprises began a gradual sale of its five television stations on an individual basis—a process which continued into the following year—due to disagreements between brothers Marshall Field V and Frederick "Ted" Field on how to operate the company, which strained their working relationship.WFLD remained the top-rated independent station in Chicago throughout Metromedia's ownership of the station.In May 1985, Metromedia reached an agreement to sell WFLD-TV and its five sister independent stations—WNEW-TV (now WNYW) in New York City, KTTV in Los Angeles, WTTG in Washington, D.
There were two versions of the showcase: the original incarnation of the series began on the station on September 18, 1970, under the title Screaming Yellow Theatre, with local disc jockey Jerry G.